#1 Fastest Growing Brand

Helping Olipop dominate Instacart

The Challenge:
Olipop needed to establish dominance in the competitive functional beverage category on Instacart.

Our Strategy:
Comprehensive retail media approach combining strategic keyword targeting, optimized creative, and precise bid management.

The Results:

• Became #1 fastest growing emerging beverage brand on Instacart

• Doubled sales year-over-year

• 457% growth in category share in 2023

• Recognized by Instacart for outstanding campaign optimization

The Impact:
This success helped establish Olipop as a category leader and provided a scalable playbook for other emerging beverage brands.