Built for challengers, designed for legacy.
After years building shopper marketing from the ground up at brands like Kodiak Cakes and Siete Foods, I knew firsthand how overwhelming the retail ecosystem can be for emerging CPG brands. You're passionate about your product, you've made it to shelf—but suddenly you're drowning in vendor relationships, campaign logistics, and performance metrics, all while trying to actually build your brand.
So in 2021, I built the agency I wish I'd had: one that doesn't just “get” retail, but lives and breathes every aspect of shopper marketing. What started as just me—one former in-house marketer obsessed with growing brands on shelf—has grown into a full-service shopper marketing agency that's helped 70+ brands successfully compete against BigCo brands at shelf.
At Veriti, we do things differently.
We manage campaigns keyword-by-keyword. We make decisions based on your specific brand objectives and competitive landscape. We do what’s right, not what’s easy. And we show up every day with one clear goal: to make mission-driven, clean-label brands the obvious choice at checkout.
Meet Veriti, the new team behind your team.
- Eleanor Hayden, Founder and CEO of Veriti
Veriti combines agency-level expertise and relationships with the care and understanding of someone who's been in your shoes—because we have.
Veriti = 'veritas,' meaning truth, + 'i' for integrity.
We chose this name because it reflects how we approach every relationship, every campaign, every decision.
It all starts here, with our core values:
Curiosity — We never stop asking "what if?" We test everything and assume nothing.
Commitment — Your success is our success. We care about your brand as if its our own.
Courage — We use data-backed insights to challenge the status quo—because bold moves get brands known.
Transparency — Great relationships are built on trust. You’ll always know our “why” and “what’s next.”
Kindness — Business is personal. We lead with empathy and positivity in everything we do—because it’s nice to work with nice people.
